Upping participation

Noah — Sun, 17 Feb 2008 18:01:00 -0500

I’ve been spending lots of time trying to think of ways to increase participation in OnMyList from the thousands of users who visit the site each day. Generally, we get about 6-7000 users a day, but only about 6 or 7 signups, and usually only a couple of new lists. Not a very big percentage. I’ve identified a few area that I know can be improved upon.

(1) In order to make a list you have to be signed up. Right now if a user attempts ot make a list, they are first taken to the signup page. Kind of a buzz kill. We are going to remove this requirement and take them directly to the list creation first, and ask for singup at the end, but not require it.

(2) I feel many users land on a list page and dont even realize that they could make a list. They might think that onmylist is simply a personal website or an editorially driven one. We are going to make some changes to the messaging to more clearly encourage participation. In order for this to be more effective we are also going to work on simplifying (ie removing) unnecessary words or functions.

We’ll see how this works out…

"Upping participation" by steve

Wed, 13 Aug 2008 11:35:40 -0400

I signed up two days ago, but have not received my confirmation e-mail yet. I also sent an e-mail yesterday, asking for assistance in this. It is possible that some number of those who sign-up, and don't make lists are ones sharing my predicament.

"Upping participation" by Pam

Mon, 25 Feb 2008 21:08:20 -0500

Good ideas, Noah. The site seems slower than it used to. Sometimes I just don't have time to wait while a list loads. Has something happened, or could it be my computer?

OnMyList Blog: Upping participation

Upping participation

"Upping participation" by steve

"Upping participation" by Pam